web design services

5 Reasons Why Your Website Redesign Failed

Website redesign serves many purposes. You can use it to revamp your website’s aesthetics, improve your site performance, or add a new feature that your original site layout cannot accommodate. When planned and implemented properly, it can do wonders for your online presence.

Website redesigns, however, do not always produce positive results. Instead of improving your online visibility, it might decrease your leads, traffic, and overall income. And, since you already spent a lot on redesigning your site, the best you can do is to minimize its aftermath. In most cases, however, not even the best web maintenance services provider can lessen the impact.

Why did your website redesign fail?

Website Redesign Failed

If your redesign project failed to deliver the results you expected, it is probably because…

  1. You neglected your SEO.

A website redesign usually demands downtime period. This, however, does not necessarily mean that you should put your SEO campaigns on hold. With your website temporarily inaccessible, you need to take extra measures to maintain your search engine ranking. Stopping your SEO campaigns will only speed up your leads, traffic, and ranking loss.

  1. You sacrificed functionality for aesthetic appeal.

Making aesthetic appeal the center of your website redesign can compromise your site performance. For instance, it can lead you to go overboard with your visual elements.

This can slow down your site speed and reduce your user experience. It can also make your website inaccessible to mobile users.

  1. You got rid of the wrong things.

Removing faulty or obsolete site elements is a part website redesign. It is a great way to make room for new features and streamline your site performance. You just have to be careful of what you remove. Make sure that you do not take out a component that was actually contributing significantly to your traffic. To avoid this mistake, consult your web maintenance services provider to find out which elements need to go.

  1. You did not consider the metrics of your original website when you redesigned it.

Your main goal when you redesign your website should be to improve it, not just for your business but for target audience as well. To accomplish this, you must identify the components that need improvement. Examine your website metrics. If the web maintenance package you got provides regular updates about your site’s performance, consider their data during your planning period.

  1. You made drastic changes

Study your analytics. If your website has enjoyed good traffic for a long time, making drastic changes in its organization or appearance may not be the way to go. It can turn off long-time visitors and decrease your traffic. A radical change can also lead you to stray from your business branding.

You can easily avoid most of these mistakes if you maximize your web maintenance package. Consider their analytic reports when you plan your website redesign to guarantee its success.

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web design services

6 Things to Consider Before Redesigning Your Website

A website is one of the best investments you can make for your business. If developed and optimized properly, it can do wonders for your brand’s return on investment and online visibility. This is the reason why getting topnotch web design development services should be your priority if you intend to launch your business website.

Contrary to popular belief, web design is not just about a website’s aesthetic appeal. It must contribute to the site’s functionality and showcase the brand’s personality. Simply creating a website will not get you these results. You must partner with a web design development services provider that knows how to attract visitors and elevate click-through-rates with customized layouts.

Importance of Website Redesign

Redesigning a website is a great opportunity to redefine your digital marketing strategies. It goes beyond giving a website a fresh new look or updating your web contents. To maximize your website redesign, you must think about all the possible implications it can have on your online presence. It is a big decision—one that has a huge impact on your overall business operations.

Website-Re-design

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Search Engine Optimization

SEO 101: How to Build Client Relationships through Content

Content is vital in any digital marketing campaign. It tells website visitors what a company offers, how exactly the company can help them, and why they should get their products or services. A well-developed content marketing strategy can drive traffic to a website and raise its search engine rankings. With that said, how exactly can you develop content that produces positive results?

Building Relationships through Content

Relationships through Content

Any SEO service provider worth its salt knows that content is more than just an information channel. It is a way to connect brands with their target market, cultivate their business–customer relationship, and boost client loyalty. To achieve these results, you must produce powerful content that brings your company closer to your audience.

Here are some things you must consider to create content that builds client relationship.

  • Identify your audience. Just like in the real world setting, building a relationship with your digital audience takes a lot of time and effort. You must nurture your connection by producing content that consistently offers value to the people you are trying to reach. Know your audience. Determine their demographics, their interests, and the trends they currently follow.
  • Establish your brand’s main communication style. Do you think your audience would appreciate lengthy write-ups or short articles? Identify the best way to communicate with your potential clients and customize your content accordingly. The best SEO services providers often conduct extensive research to determine their target audience’s preferences.
  • Maximize your tools. Digital content can be delivered in a lot of ways. You can use videos, podcasts, galleries, and other mediums to tell your story. Figure out which platform can communicate your message the best or mix them up to add variety to your content. You can also ask your SEO service provider for advice to make sure your content medium compliments your overall digital campaign.
  • Minimize advertisements. Most people search the Internet to answer a question or satisfy their curiosity. Take advantage of their need for information by providing helpful content. Focus on producing informative content aligned with your products and services, but not directly talking about them, in order to develop your relationship with your audience.

Producing content that simply talks about your products and services over and over again can turn off potential clients. Prevent this problem by securing the best SEO services and observing these content guidelines.

Level up your digital marketing campaign by creating the right content for your audience. Contact us and let us show you how!

web design services, Web Design/Development

Why Brands Will Never Go Wrong with Animations

In this fast-evolving digital world, it is important to look for a web development company that can translate your vision into reality.

What keeps a web development company forward?

Go Wrong with Animations

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Social Media Optimization

4 Easy but Effective Ways to Optimize Your Facebook Page

Facebook has redefined the boundaries of social communication and brand promotion since its debut in 2004. Every day, billions of people use this social media application to connect and interact with each other regardless of their geographical locations and time zones.

Optimizing Your Facebook Page

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web design services

Ethical Considerations in Graphic Design

Web development services are one of the most in-demand services in today’s digital realm. Quality web design development services elevate a brand’s chances of securing its online credibility. Hence, it is imperative that you secure web development services from a trusted provider.

Mystech Dynamics, Inc. is one of the leading providers of web design development services in the country. Our team is composed of young and driven individuals armed with creativity and fresh perspective. We are focused on delivering quality services geared toward achieving client and end-user satisfaction. More importantly, we ensure that we adhere to ethics in any undertaking.

Ethics in Graphic Design Business

Ethical Considerations

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Search Engine Optimization

Avoiding Google Penalty (Part 1)

Conducting monthly website maintenance is significant in the digital landscape regardless of your site’s function. This is why it is important to secure a website maintenance package that includes regular monitoring of your site’s development.

Avail website security and maintenance services that are tailored to your brand’s online needs. It is important that you partner with a site maintenance provider that employs the latest web development techniques to level up your brand’s digital pursuits. Furthermore, you need to make sure that your partner website security and maintenance services provider knows how to keep your site penalty-free.

How to avoid Google Penalty

Avoiding Google Penalty Continue reading “Avoiding Google Penalty (Part 1)”