web design services

5 Reasons Why Your Website Redesign Failed

Website redesign serves many purposes. You can use it to revamp your website’s aesthetics, improve your site performance, or add a new feature that your original site layout cannot accommodate. When planned and implemented properly, it can do wonders for your online presence.

Website redesigns, however, do not always produce positive results. Instead of improving your online visibility, it might decrease your leads, traffic, and overall income. And, since you already spent a lot on redesigning your site, the best you can do is to minimize its aftermath. In most cases, however, not even the best web maintenance services provider can lessen the impact.

Why did your website redesign fail?

Website Redesign Failed

If your redesign project failed to deliver the results you expected, it is probably because…

  1. You neglected your SEO.

A website redesign usually demands downtime period. This, however, does not necessarily mean that you should put your SEO campaigns on hold. With your website temporarily inaccessible, you need to take extra measures to maintain your search engine ranking. Stopping your SEO campaigns will only speed up your leads, traffic, and ranking loss.

  1. You sacrificed functionality for aesthetic appeal.

Making aesthetic appeal the center of your website redesign can compromise your site performance. For instance, it can lead you to go overboard with your visual elements.

This can slow down your site speed and reduce your user experience. It can also make your website inaccessible to mobile users.

  1. You got rid of the wrong things.

Removing faulty or obsolete site elements is a part website redesign. It is a great way to make room for new features and streamline your site performance. You just have to be careful of what you remove. Make sure that you do not take out a component that was actually contributing significantly to your traffic. To avoid this mistake, consult your web maintenance services provider to find out which elements need to go.

  1. You did not consider the metrics of your original website when you redesigned it.

Your main goal when you redesign your website should be to improve it, not just for your business but for target audience as well. To accomplish this, you must identify the components that need improvement. Examine your website metrics. If the web maintenance package you got provides regular updates about your site’s performance, consider their data during your planning period.

  1. You made drastic changes

Study your analytics. If your website has enjoyed good traffic for a long time, making drastic changes in its organization or appearance may not be the way to go. It can turn off long-time visitors and decrease your traffic. A radical change can also lead you to stray from your business branding.

You can easily avoid most of these mistakes if you maximize your web maintenance package. Consider their analytic reports when you plan your website redesign to guarantee its success.

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web design services, Web Design/Development

Why Brands Will Never Go Wrong with Animations

In this fast-evolving digital world, it is important to look for a web development company that can translate your vision into reality.

What keeps a web development company forward?

Go Wrong with Animations

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Social Media Optimization

SMO Basics: Beginner’s Guide to SMO

According to the eMarketer report about “Social Media Marketing Update: Eight Trends to Help Prepare for 2015,” almost 88 percent of companies in the United States use social media applications for marketing purposes.

Social media is a significant platform in today’s digital era. With its prevalence and accessibility, a big proportion of the world population relies on it for gathering information, checking updates, and connecting with networks from around the globe. In 2017, there are almost 2.51 billion online users. With this number, it is significant to boost your company’s online presence through social media optimization practices.

Social Media Optimization

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Pay Per Click

PPC Basics: What is Quality Score?

Everyone wants instant results. PPC advertising services were designed to generate direct and actual accounts of development that allow easy monitoring and tracking for better online marketing strategies. Thus, it is imperative to invest in PPC advertising agency that has been tried-and-tested in transforming websites to a profitable avenue.

Understanding PPC and Quality Score

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In obtaining PPC advertising services, it is crucial to bank on the basics of PPC to avoid common mistakes. It is imperative to know how PPC advertising services can maximize your ROI.

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Search Engine Optimization, Uncategorized

Quick Guide to Big Data

Big data refers to massive data acquired from various disciplines that are used to support and further information across multiple resources in the digital landscape. A digital marketing company relies on big data to build up and maintain a website’s online visibility.

As an entrepreneur, it is crucial that you partner with an online marketing company that can not only help you manage your website but can also enhance your company’s digital business ventures.  Find an online marketing company that knows how to maximize big data’s potential to bolster your web visibility and brand authority.

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Web Design/Development

Applying On-point Typography to Web Design

Whether you own a budding business or a thriving enterprise, it is crucial that you make the most out of today’s digital marketing platforms. Quality SEO services can take your search engine rank to new heights. Hence, hiring a competitive SEO company is one of the surefire ways to elevate online brand authority.

Aside from partnering with an exceptional SEO company, tailoring your website’s aesthetic elements to your target audience can also attract and increase potential clients. Customized visual qualities – from your site theme and color scheme to your embedded graphics and design choice – highlights your brand personality. Moreover, optimizing certain design elements can also boost your search engine ranking. Securing an SEO services provider that also specializes in web design services will definitely prove advantageous for your online marketing ventures.

Powerful website visual elements are not always congruent to bold colors and vibrant images. Sometimes, the on-point optimization of subtle details can trump intricate designs.

Typography and Web Design  

typography in web design

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Web Design/Development

Flat Design: Timeless Trend or Short-term Fad?

Flat design has become one of the most prominent theme approaches utilized by web designers. Unlike other online designs that integrate creative elements generously, it evokes minimalism with its exclusion of textures and lighting effects.

Since the release of Windows 8 in 2012 and iOS 7 in 2013, companies providing web design services have adapted the style. Over time, flat design became a global trend as many websites, computer programs and mobile phones embraced the simplistic theme.

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social media marketing services

How Video Marketing Drives Online Traffic

Statistics show that 55 percent of online users watch at least one video every day. Moreover, according to a survey conducted by the 2013 Online Video Marketing Survey Report, 93 percent of 600 respondents were using videos in their campaigns while 82 percent of marketers agreed that video marketing had a positive impact on their business. Thus, it goes without saying that videos are some of contributing factors to the web development company like us. No matter what you are selling or who your target consumers are, incorporating videos can keep you ahead of the competition.

What is video marketing?video marketing square grunge stamp

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Search Engine Optimization, seo services

The Merits and Demerits of Augmented Reality and Virtual Reality

Tech experts believe that augmented reality (AR) and virtual reality (VR) will reach an all-time high in 2017. Though the majority of the applications of these technologies are found in the gaming industry, other companies and organizations are considering AR and VR’s other potentials.

Medical practitioners, for instance, are eyeing VR’s potential as a post-traumatic stress disorder (PTSD) treatment while some educational institutions are already applying the technology to provide training simulations for their students. Experts believe that there is a high possibility these technologies will be integrated as a staple tool in web design and development.

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web design company

Four Common Web Design Issues

How many websites do you think are created and launched daily? What makes these sites successful? Is it the design? A number of engagements? Content? Web development companies will tell you that all of these are contributing factors to a site’s success. Well, they are right. They will also warn you of possible problems that may arise with poor web design practices, such as the following:

  1. Browser compatibility11701262 - colorful internet browser

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