Statistics show that 55 percent of online users watch at least one video every day. Moreover, according to a survey conducted by the 2013 Online Video Marketing Survey Report, 93 percent of 600 respondents were using videos in their campaigns while 82 percent of marketers agreed that video marketing had a positive impact on their business. Thus, it goes without saying that videos are some of contributing factors to the web development company like us. No matter what you are selling or who your target consumers are, incorporating videos can keep you ahead of the competition.
What is video marketing?
Video marketing is simply incorporating videos to your promotional advertising to introduce winning concepts to a wider range of social media online campaign. Content may vary from the history of your brand to your products and services. Videos, or the use of moving images with sound accompaniment, prospered in the 1970s with the introduction of the Video Home System (VHS). In 1976, JVC, a Japanese company, first developed and launched the VHS. Since then, videos flourished as a multimedia platform.
How does video marketing affect website traffic?
In digital marketing company, recognizes that video marketing is a compelling business strategy to keep you on top of the competition. Here are some tips to your campaign that can take advantages of incorporating videos to your website.
Videos can build trust and credibility.
Videos offer transparency. They tell people who you are and what you can do for them. For instance, you can use videos to introduce the people behind your firm. Doing so sets an impression among existing and potential consumers that you are passionate about offering only quality products and services.
Furthermore, compared to still images and plain text, videos have “human touch.” They enable you to connect to people and build a relationship with them. Generally, videos are customized and conversational. You can directly look at the camera, like having an eye contact, to show sincerity. You can also alter your tone to make the content more relatable.
Videos can optimize searchability.
Videos are a vital factor in increasing your rank. Search engines are smart. They look for factors to determine the ranking of websites. According to an article by Forrester in 2009, sites with video content were 50 times more likely to appear on the first page of search engine results. Furthermore, including the term “video” in email subjects boosts open rates by 19 percent.
Videos can increase website traffic.
Cisco’s “White paper: Cisco VNI Forecast and Methodology, 2015-2020” revealed that by 2020, “64 percent of all Internet video traffic will cross CDNs [content delivery networks].” They can make people click, arouse curiosity and consume users’ time. The more clicks you get, the higher Google ranks your page.
Videos can promote user engagement.
Research shows that online users stay 2.6 times longer on sites with videos. Undoubtedly, sounds and graphics entice viewers. Adding these two elements can produce a visually aesthetic platform that captures consumers’ attention and glues them on the page.
Video promotions appeal to senses and emotions. Moreover, they are flexible. They give you the freedom to incorporate a different approach that appeals to people from different walks of life. For instance, if your company offers shipping services, you can appeal to the audience’s emotions by featuring overseas workers and their family. This way, the advertisement is relatable.
Videos are shareable. They can increase traffic on your website and social media pages. Moreover, Twitter’s 2014 write-up revealed that videos could boost retweets by 28 percent.
Videos can increase ROI.
A study from the Online Publishers Association showed that 46 percent of individuals took follow-up actions, such as revisiting or searching for the advertiser’s website, after watching a video. Moreover, 76 percent of businesses with video campaigns attested that video marketing provides good ROI. Thus, a video campaign can encourage viewers to buy and try the products and services you offer.
Together with Mystech Dynamics Inc., start driving traffic to your website by coming up with creative, entertaining, informative and persuasive video campaigns that can struck people’s emotion and drive them to take action.