Social Media Optimization

SMO Basics: Beginner’s Guide to SMO

According to the eMarketer report about “Social Media Marketing Update: Eight Trends to Help Prepare for 2015,” almost 88 percent of companies in the United States use social media applications for marketing purposes.

Social media is a significant platform in today’s digital era. With its prevalence and accessibility, a big proportion of the world population relies on it for gathering information, checking updates, and connecting with networks from around the globe. In 2017, there are almost 2.51 billion online users. With this number, it is significant to boost your company’s online presence through social media optimization practices.

Social Media Optimization


Social Media Optimization (SMO) is the process of increasing awareness about your business’s products and services through various social media platforms such as Facebook, Twitter, and Instagram. It is one of the most reliable methods for targeting and generating a larger number of audience and potential clients. More importantly, it is an efficient platform for calls to action that can lead to greater ROI.

The Basics of SMO

Build your reputation. Establish your credibility as a brand by producing and offering the online users unique, quality, and well-thought of content and campaigns.  Be sure to conduct thorough research before feeding your readers with pieces of information. More importantly, be responsive enough to cater to your clients’ online needs. Also, keep a professional yet friendly image to maintain smooth interaction with your target customers.

Promote user engagement. Aside from regular content updates, it is also significant to make your social media pages a platform for user engagement. Create polls, respond to messages, be active in threads, and share interesting posts created by your clients. This practice increases your brand’s online awareness and makes customers feel valued.

Establish online authority. One way to enhance your online power is social proof -the practice of creating unique and relevant contents and letting them travel to various online platforms. The more shares, bookmarks, comments, and likes your content acquires, a higher indication of the value and usefulness of your content. It also encourages other online users to read your content and share it to their personal accounts.

Maximize your online influence. Identify what social media accounts your target audience highly utilize to focus on the right platforms and communities.

Optimize social media accounts. Create unique and relevant content. Do not make the mistake of writing too PR materials. Rather, build strong connections with your followers by offering fresh information that they can apply in their everyday endeavor.

Create shareable content. Another SMO technique is to make your contents shareable. Create infographic, videos, and articles that can easily captivate your page visitors. It goes without saying that your page must have share buttons and social icons to allow easy distribution. You should also include subscription buttons and enable social login to increase social proof. Moreover, optimize your title tags –know the character limit for each platform and make sure to include your brand’s name.

In this fast-paced digital world, it is significant to always keep up with the changing demands of your target audience. Let Mystech Dynamics’ team of web professionals boost your online authority with tried-and-tested social media optimization practices.


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