An excellent search engine marketing company is adept in all the ins and outs of search engine optimization. It is composed of skilled individuals who relentlessly work to improve their knowledge and bring forth a fresh perspective on how to up the online marketing game of the clients.
If you are looking for an SEO company who can take your brand’s online ventures up a notch, one of the things that you should always consider is their knowledge of the different search engine algorithms at work today. After all, a competitive search engine marketing company is composed of individuals who are always up-to-date with the latest developments in SEO.
Google is one of the most popular and widely-used search engines in the online platform. It uses PageRank (PR) as an algorithm to rank websites in search results based on their relevance and importance to online queries. PageRank is named after Larry Page, one of the founders of Google.
Each year, Google consecutively changes its algorithms numerous times –sometimes more than once a day. Algorithm updates are implemented to guarantee the quality and relevance of contents that end-users acquire. The following are some of the Google algorithm updates in 2017.
- Google Panda Update
This algorithm –introduced in 2011- filters web content and keeps poor-quality content from appearing on the top pages of the search results. It aims to lower the rank of low-quality sites. It is continuously updated to bring forth relevant and useful results to online viewers.
- Google Penguin Update
This algorithm –introduced in 2012- aims to catch spam sites better. These sites buy links to boost their Google ranking.
- Google Pirate Update
This algorithm –introduced in 2012- aims to prevent sites with copyright infringement reports –filed through Google’s DMCA system- from obtaining a higher ranking in search results.
- Google Top Heavy Update
This algorithm –introduced in 2012- aims to prevent sites with “top heavy” advertisements from obtaining a higher ranking in Google’s search results. Google penalizes sites with lots of ads appearing on top of the web pages.
- Google Hummingbird
This algorithm –introduced in 2013- pays attention to the meanings of each word in the search query. It ensures that the overall significance of the whole question is considered in revealing search results other than focusing on the particular words.
- Fred Algorithm Update
This algorithm is the most recent update introduced in 2017. It aims to prevent ROI-centered pages with low-quality content from ranking significantly in search results. Though it is unclear yet, it seeks to address penalties listed in the webmaster guidelines.
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