Website redesign serves many purposes. You can use it to revamp your website’s aesthetics, improve your site performance, or add a new feature that your original site layout cannot accommodate. When planned and implemented properly, it can do wonders for your online presence.
Website redesigns, however, do not always produce positive results. Instead of improving your online visibility, it might decrease your leads, traffic, and overall income. And, since you already spent a lot on redesigning your site, the best you can do is to minimize its aftermath. In most cases, however, not even the best web maintenance services provider can lessen the impact.
Why did your website redesign fail?
If your redesign project failed to deliver the results you expected, it is probably because…
- You neglected your SEO.
A website redesign usually demands downtime period. This, however, does not necessarily mean that you should put your SEO campaigns on hold. With your website temporarily inaccessible, you need to take extra measures to maintain your search engine ranking. Stopping your SEO campaigns will only speed up your leads, traffic, and ranking loss.
- You sacrificed functionality for aesthetic appeal.
Making aesthetic appeal the center of your website redesign can compromise your site performance. For instance, it can lead you to go overboard with your visual elements.
This can slow down your site speed and reduce your user experience. It can also make your website inaccessible to mobile users.
- You got rid of the wrong things.
Removing faulty or obsolete site elements is a part website redesign. It is a great way to make room for new features and streamline your site performance. You just have to be careful of what you remove. Make sure that you do not take out a component that was actually contributing significantly to your traffic. To avoid this mistake, consult your web maintenance services provider to find out which elements need to go.
- You did not consider the metrics of your original website when you redesigned it.
Your main goal when you redesign your website should be to improve it, not just for your business but for target audience as well. To accomplish this, you must identify the components that need improvement. Examine your website metrics. If the web maintenance package you got provides regular updates about your site’s performance, consider their data during your planning period.
- You made drastic changes
Study your analytics. If your website has enjoyed good traffic for a long time, making drastic changes in its organization or appearance may not be the way to go. It can turn off long-time visitors and decrease your traffic. A radical change can also lead you to stray from your business branding.
You can easily avoid most of these mistakes if you maximize your web maintenance package. Consider their analytic reports when you plan your website redesign to guarantee its success.